| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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| Abstract: As the Internet moves from presentation medium to dynamic content provider, content issues are moving to the forefront of many IT managers’ thinking. Among the most difficult of these issues is what has been long referred to as “content management” or CM, the rock on which many an IT budget or project schedule has foundered. To escape a similar fate, IT managers must be armed with a clearer picture of CM than is often the case. What follows is a brief survival guide that may prove useful. |
| Topics:
Content Management |
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| Abstract: What seems to get lost with the focus on technology is the content. Not just any content, but useful content. We've all heard of the age-old phrase 'garbage in, garbage out'. Never more than before, this applies to many content management solutions. |
| Topics:
Content Management |
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| Abstract: Content management is a white-hot topic. It is expected that within the next few years, the leaders in every industry segment will have a formal content management strategy in place. The excitement surrounding the market is resulting in an avalanche of analyst research, press articles and vendor hype regarding content management. This paper was written with the intent to condense all that information into an easily digested summary of the most important aspects of the content management market and solutions, enabling you to make a more informed choice regarding a content management platform. |
| Topics:
Content Management |
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| Abstract: To define content management, we need to define:· What “content” is, and how it differs from traditional “data”· What it means to “manage” content, and how this is different from traditional “data management” |
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Content Management |
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| Abstract: To date, most e-commerce innovation has taken place on the buy side of the revenue generation process; take the development of e-buying technologies like reverse auctions, shopping carts, and product configuration and pricing engines, for example. |
| Topics:
eBusiness | Content Management |
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