| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: So many of the companies I’ve spoken to lately have complained about the content on their Web sites. They say it’s woefully out of date, growing out of control, and generally a complete mess. Almost unanimously, these companies have chosen to solve the problem by handing it to their IT departments. |
| Topics:
Content Management |
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| Abstract: Search engine optimization (SEO) is a combination of tips, tricks, and search engine recommendations for maximizing the placement of a web page in a search result. When a search is performed on Google for a fairly generic term such as "legal thriller books," the search engine returns a list of results based on its own internal algorithms and ranking methods. The goal with SEO is to achieve the highest possible search ranking for targeted keyword terms. |
| Topics:
Content Management |
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| Abstract: It’s all too easy for companies to slip into the mire and confu-sion of too many uncoordinated Web initiatives. It takes resolve, courage, and some clear-headed decision making to avoid, or recover from these mistakes. |
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Content Management |
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| Abstract: The rollout of a content management system (CMS) has the potential to impact on more users than any other system since e-mail. |
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Content Management |
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| Abstract: - Clarify your understanding of web content management – the issues and opportunities- Help you discover areas of potential return for your municipality and to quantify them- Help you create the outline of a strategy for managing web content for your web sites and intranets- Give an overview of the technology of web content management and provide a realistic expectation for the costs software and implementation |
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Content Management |
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