| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Abstract: There are volumes of information and countless sources of knowledge that can be published to a support web site. Comprehensive coverage of issues is important, however, quantity of content cannot be a substitute for quality of content. A well defined editorial process combined with the skilled resources to develop and maintain quality content are essential elements to self‐service success. This paper explores and identifies the various sources of content as well as the editorial processes necessary to effectively create and manage selfservice content. |
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Content Management |
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| Author: By Janus Boye, Managing Director |
| Company: Boye IT |
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Doc Type: White Paper
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| Pages: 10 |
Format: PDF |
Size: 394 kb |
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| Abstract: The explosion of content created for the Web has led most organizations to investigate more efficient ways to produce, store, and deliver electronic content intended for use on intranets, extranets, and Internet Web sites. |
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Content Management |
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| Abstract: Content and document management systems have been thrust into the limelight in recent months by a wave of mergers and partnerships, those in turn spurred by the passing of a series of US laws designed to prevent repetition of corporate scandals like Enron and WorldCom. |
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Content Management |
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| Abstract: If organizations want to fulfill their potential they will have to provide users with powerful tools for creating effective ad hoc and persistent access to highly relevant content to make the best decisions possible. Many organizations today address this through implementation of enterprise-wide content management systems – systems that focus not on the needs of individual business groups, but on those of the enterprise as a whole. |
| Topics:
Content Management |
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