| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By SAP America, Inc. |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Microsoft |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Microsoft |
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Doc Type: White Paper
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Format: HTML |
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| Abstract: The reality today is that everyone and anyone is selling everything and anything online. With internet penetration and growth slowing down in the developed markets ‘everyone’ is competing for the same group of eyeballs. The marketplace is overcrowded with very limited differentiation of sellers in the eyes of the consumer. |
| Topics:
Content Management |
| CRM Methology:
CRM Strategy | |
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| Abstract: In order to appreciate XML, it is important to understand why it was created. XML was created so that richly structured documents could be used over the web.
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| Topics:
Knowledge Management | Content Management |
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