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Experts Corner

There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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Highlights

D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
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The Unexpected Costs of Free CRM

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: If you've recently been exploring customer relationship management (CRM) tools, it is important to know that the "free" solutions don't always stack up. This guide explores the hidden costs an pitfalls of free CRM. Read More...

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

CRM Portals: Get Information to the People who need it the Most

Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a basic definition of a Portal, and then details the key characteristics of a CRM Portal, a Portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals, Customer, Partners, and Employees.

Topics: eCRM | Knowledge Management | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Overviews | CRM Definition

CRM Portals: Get Information to the People who need it the Most

Author: By Soffront
Doc Type: White Paper
	Format: HTML

Topics: Knowledge Management | eBusiness | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.Read more

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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