| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Janus Boye, Managing Director |
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Doc Type: White Paper
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| Pages: 10 | Format:
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Size: 394 Kb |
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| Abstract: The explosion of content created for the Web has led most organizations to investigate more efficient ways to produce, store, and deliver electronic content intended for use on intranets, extranets, and Internet Web sites. |
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Content Management |
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| Abstract: Content and document management systems have been thrust into the limelight in recent months by a wave of mergers and partnerships, those in turn spurred by the passing of a series of US laws designed to prevent repetition of corporate scandals like Enron and WorldCom. |
| Topics:
Content Management |
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| Author: Bill Trippe |
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Doc Type: White Paper
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| Pages: 14 | Format:
PDF
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Size: 347 Kb |
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| Abstract: If organizations want to fulfill their potential they will have to provide users with powerful tools for creating effective ad hoc and persistent access to highly relevant content to make the best decisions possible. Many organizations today address this through implementation of enterprise-wide content management systems – systems that focus not on the needs of individual business groups, but on those of the enterprise as a whole. |
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Content Management |
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| Author: Jeffrey Veen, Partner |
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Doc Type: Article
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| Pages: 3 | Format:
HTML
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Size: 32 Kb |
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| Abstract: So many of the companies I’ve spoken to lately have complained about the content on their Web sites. They say it’s woefully out of date, growing out of control, and generally a complete mess. Almost unanimously, these companies have chosen to solve the problem by handing it to their IT departments. |
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Content Management |
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| Author: David Cummings, Chief Executive Officer - President, Founder |
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Doc Type: White Paper
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| Pages: 5 | Format:
HTML
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Size: 38 Kb |
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| Abstract: Search engine optimization (SEO) is a combination of tips, tricks, and search engine recommendations for maximizing the placement of a web page in a search result. When a search is performed on Google for a fairly generic term such as "legal thriller books," the search engine returns a list of results based on its own internal algorithms and ranking methods. The goal with SEO is to achieve the highest possible search ranking for targeted keyword terms. |
| Topics:
Content Management |
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