| Experts Corner |  Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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| Highlights |
 Q&A with Vivek Thomas, President, Maximizer Software
Vivek
Thomas joined Maximizer in
2002 and began serving as the CRM software provider's president on June
first of this year. He graciously agreed to an email interview with CRM2Day
about the current state of the CRM market and Maximizer's plans for the
future.
by
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| Author: By Kate Leggett, Director e-Service Product Strategy |
| Company: KANA |
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Article
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| Author: By Maximizer |
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Doc Type: White Paper
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Format: PDF |
Size: 245 kb |
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| Abstract: Companies with field or mobile staff need to take mobility seriously and integrate it into their corporate and IT infrastructure. In today’s mobile world, savvy companies value the significant advantage adopting a mobile strategy provides to its employees and its bottom line.
If your organization does not have a mobile strategy, employees who have grown up with cell phones and mobile devices will demand one -- or move on to companies that support mobile technology.
In this whitepaper from Maximizer, learn how a carefully considered mobile CRM strategy can help your company move to the head of the pack in business productivity, and employee and customer satisfaction. |
| Topics:
eCRM | Relationship Marketing | Knowledge Management | Business Intelligence | eBusiness | Web Services | Content Management | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | |
| CRM Methology:
CRM Strategy | CRM Implementation | |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Soffront Software, Inc. |
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Doc Type: White Paper
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