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Marketing Automation Vendor Market2Lead Creates Social Network for Customers

Marketing Automation Vendor Market2Lead Creates Social Network for Customers

Market2Lead, a leading provider of marketing automation software and services, today announced the launch of a new user portal to help the company's customers enjoy even greater marketing success. The user portal will enable Market2Lead customers to view and publish documents and videos on best practices, publish user blogs and exchange forum messages with each other.

"With our new user portal, Market2Lead has provided the basis for users to participate in an online community in which they can be helpful to each other," said Sundeep Parsa, vice president of client services and co-founder, Market2Lead.

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"While Market2Lead client services staff members will participate and publish best practice information of which they've become aware, we've put the site in the hands of the users to allow quicker, more direct information flow."

The user portal does not replace Market2Lead's software documentation or user support functions. "Software support continues to be our job," Parsa said. "Our client services staff will keep an eye on forum conversations so that they can quickly respond to any technical questions, which they are in the best position to answer. Our staff will not, however, dominate discussions on the user portal."

To help users find information in which they're most interested, the user portal includes user groups based on topics such as:


In addition to facilitating user communications with each other, Market2Lead will use the user portal for its own product management activities, including:

The Market2Lead user portal is available immediately to current customers. Prospective customers may obtain more information about the user portal from their Market2Lead sales representatives. Additional information about Market2Lead, including sales contact information, is available at www.market2lead.com.

About Market2Lead
Market2Lead Inc. is a leading provider of marketing automation software and services that help companies generate more and better-qualified leads and close more sales. Market2Lead accelerates demand generation and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and to contact, cultivate and close more business. The company's software and services enable leading enterprises to progressively gather deeper insight into individuals, their needs and their purchase intentions and to use this information to guide automated campaigns. Market2Lead is a privately held company headquartered in Santa Clara, Calif. For more information visit www.market2lead.com.

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