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Figi’s, a Charming Shoppes Brand, Increases Conversion Rate 119% with MyBuys
MyBuys, the leading provider of personalized product recommendations, today announced that Figi’s Gifts in Good Taste, a Charming Shoppes Brand, and a leader in mail-order food and specialty gifts, has launched MyBuys personalized product recommendations on their Website and is already seeing a 119% increase in recommendation conversion rates in Fall 2008 over Fall 2007. A 60-year-old company with strong catalog sales and two popular sites, Figi’s selected MyBuys with the goal of increasing conversion rates, and customer satisfaction in time for this holiday season.
Founded in 1944 and headquartered in Marshfield, Wisconsin, Figi’s delivers fine cheeses, sausage and meats, baked goods, chocolates, and other gifts.
Founded in 1944 and headquartered in Marshfield, Wisconsin, Figi’s delivers fine cheeses, sausage and meats, baked goods, chocolates, and other gifts.
The Figi’s Gallery site, also using MyBuys product recommendations, sells home décor, housewares, jewelry, apparel and other gift items.
Working with leading retail brands, MyBuys expertly matches unique customer preferences with clients’ assorted offerings to provide the most relevant and revenue-generating recommendations online. To fuel this powerful personalization engine, Figi’s and MyBuys share a daily product update feed to ensure that MyBuys can offer the newest gifts and promotions on Figi’s sites.
“This is the busiest time of year for Figi’s and we wanted to be prepared to serve our customers with the personalized attention they deserve,” said Kurt Officer, senior manager of e-Commerce at Figi’s, “Out of the gate Web recommendation are converting at a 119% increase in Fall 2008 over Fall 2007. We also anticipate that MyBuys will help increase the percentage of our orders placed on the web versus by phone or mail, which will improve service for our customers and make us more cost-efficient.”
According to Officer, a key reason Figi’s selected MyBuys to provide personalized product recommendations was MyBuys’ customer-oriented team of experts and the strong relationships between the MyBuys and Figi’s staff members. “Here in the Midwest,” he says, “relationships with people are as important to us as the quality of the product itself.”
“The team was focused on implementing Figi’s on time for their busiest time of year,” said Shaun Schooley, vice president of client success at MyBuys. “In these challenging economic times, providing a truly personalized experience to customers keeps them engaged and drives them to buy more – the proof is in the numbers we saw the first day MyBuys Web recommendations went live and they have stayed consistently strong ever since.”
Working with leading retail brands, MyBuys expertly matches unique customer preferences with clients’ assorted offerings to provide the most relevant and revenue-generating recommendations online. To fuel this powerful personalization engine, Figi’s and MyBuys share a daily product update feed to ensure that MyBuys can offer the newest gifts and promotions on Figi’s sites.
“This is the busiest time of year for Figi’s and we wanted to be prepared to serve our customers with the personalized attention they deserve,” said Kurt Officer, senior manager of e-Commerce at Figi’s, “Out of the gate Web recommendation are converting at a 119% increase in Fall 2008 over Fall 2007. We also anticipate that MyBuys will help increase the percentage of our orders placed on the web versus by phone or mail, which will improve service for our customers and make us more cost-efficient.”
According to Officer, a key reason Figi’s selected MyBuys to provide personalized product recommendations was MyBuys’ customer-oriented team of experts and the strong relationships between the MyBuys and Figi’s staff members. “Here in the Midwest,” he says, “relationships with people are as important to us as the quality of the product itself.”
“The team was focused on implementing Figi’s on time for their busiest time of year,” said Shaun Schooley, vice president of client success at MyBuys. “In these challenging economic times, providing a truly personalized experience to customers keeps them engaged and drives them to buy more – the proof is in the numbers we saw the first day MyBuys Web recommendations went live and they have stayed consistently strong ever since.”
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