Time/Warner Retail Sales & Marketing Uses Sage SalesLogix CRM System To Fulfill Demand For Over 250 Magazine Titles

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Sage Software today announced that Time/Warner Retail Sales & Marketing (T/WR), the magazine retail distribution services division of Time, Inc., is using the Sage SalesLogix CRM solution to manage business processes for its team of 250 sales, marketing, research and administrative employees. T/WR has used Sage SalesLogix since 2000 to grow its wholesale and retail distribution accounts without requiring additional overhead or resource investments.

“We manage approximately 80 Time, Inc. titles and, over the years, have added sales for an additional 200 outside client titles,” said Frank Bellizzi, vice president of sales support management for Time/Warner Retail Sales & Marketing.

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“Sage SalesLogix has become our core automation tool for supporting this volume. It helps us collect and analyze significant amounts of data so we can manage 180 wholesale distribution points, maintain chain and store sales, and measure ourselves against the competition.”

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Approximately 200 T/WR sales representatives use Sage SalesLogix from the field via remote laptop synchronization. Users can track sales activities including product movement by title, store and display type, as well as the volume of chains and retail outlets each wholesaler services.

Sage SalesLogix is integrated with T/WR’s data warehouse and various operational systems to share information that supports sales analysis, managing store displays, processing retail promotions, tracking assignment loads, and running regional sales reports.

Castle CRM, a Sage CRM Solutions business partner, recently re-engineered several custom Sage SalesLogix applications for T/WR and created views that display interrelated wholesaler, retailer and chain store data on one screen instead of requiring users to toggle between separate accounts.

“Castle CRM has been instrumental in delivering additional value for our Sage SalesLogix implementation,” explained Bellizzi. “They assimilate our business processes quickly, and deliver on time and within budget. We will certainly call upon their expertise during future projects.”

T/WR’s future plans include extending its CRM capabilities by having Castle CRM develop a project plan to deploy Sage SalesLogix Mobile for its field staff. This will include customizations to equip handheld devices with barcode technology to help users more efficiently manage displays and sales information.

“Recent Sage SalesLogix Web and Mobile technology enhancements have opened up a whole new realm of functional possibilities,” noted Tony Castle, CEO of Castle CRM. “This is allowing us to deliver more complex projects in a user-friendly fashion for customers, such as with our work for T/WR.”

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