Blue Spoon Releases Ecosystem Solution for Pharma Sales Effectiveness

The ecosystem platform for pharmaceutical sales tightens the fit between sampling management, longitudinal prescribing data, publication planning, publicity, sales force automation, patient advocacy groups, on-demand and service-oriented software, medical science liaisons, health information technology, care management initiatives, outcomes studies, and branded content flows around a customer. Linking the output and feedback from these previously unrelated or underutilized elements into a new pattern of organization offers a new scenario for value creation. The center-of-gravity resides in a living business system that absorbs complexity and which competitors are unable to replicate. Its economic value is based on measuring increasing returns over time. Marketing communications and information technology services — how they are acquired and delivered — are judged on their positional value within the ecosystem and their ability to conduct and contribute to system performance.

“High degrees of contextual change in the external environment — information becoming liquid, existing everywhere in real time, a whole world of specialized assets and knowledge that make possible any operational vision — is opening a new arena for creativity and strategic logic,” said John G. Singer, principal, Blue Spoon Consulting. “Opportunities for new markets and new growth can now be based on designing entirely new business concepts with systemic properties and integrated diversity across domains.”

Blue Spoon works with a set of new ideas for strategic imagination and business creativity at a system level. Drawing a distinction between concept-driven and technology-driven innovation, the firm operates with a horizontal logic and mode of communication that transcends boundaries to organize new value-creating systems between diverse economic actors.

The release today of a novel solution to improve pharmaceutical sales effectiveness reflects Blue Spoon’s commitment to make a growing library of actionable ecosystem strategies readily available for a range of industries and applications. Blue Spoon envisions designing new ecosystem platforms for corporations operating within financial services, consumer packaged goods, consumer health, entertainment, nutrition, media, and telecommunications industry environments, as well as local, state, and federal government agencies. New business ecosystems will become available through RSS feed from the company’s website.