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Unica Launches Marketing Resource Management Alliance Program
Unica® Corporation, provider of Enterprise Marketing Management (EMM) solutions, has announced the launch of its Marketing Resource Management (MRM) Alliance. Designed for service providers who offer augmented services and support for Unica’s MRM solution, Affinium Plan™, the MRM Alliance expands the professional services and other complementary offerings available for the company’s Enterprise Marketing Management (EMM) customers.
Members of the MRM Alliance Program collaborate with Unica in addressing the operational challenges of marketing, such as increasing process efficiency, aligning all marketing activities, and improving the visibility into and measurability of marketing.
Members of the MRM Alliance Program collaborate with Unica in addressing the operational challenges of marketing, such as increasing process efficiency, aligning all marketing activities, and improving the visibility into and measurability of marketing.
The MRM Alliance includes companies who already incorporate Affinium Plan into their overall EMM offering as well as a growing list of MRM specialists. Current Alliance members include Acxiom, Bridges Horizon, Epsilon and Quaero.
“We have a long, successful history working with Unica and share Unica’s commitment to delivering the most effective and robust MRM solutions to help companies optimize their marketing operations,” said Lane Michel, executive vice president of marketing performance management at Quaero, a MRM Alliance member. “The marketing industry continues to evolve and Unica is taking the right approach by uniting experts in marketing strategy, processes and technology to deliver best practices to existing and prospective customers. We look forward to expanding our relationship with Unica through the MRM Alliance Program.”
The MRM Alliance Program builds on Unica’s 14-year experience working with service providers, including category-leading systems integrators, marketing service providers and channel-specific experts such as internet marketing specialists. Participants in the MRM Alliance Program share a similarly productive relationship with Unica, including an open information exchange designed to accelerate product awareness and adoption and ensure successful implementation by customers.
“Unica recognizes the value of building a strong alliance network to provide the most comprehensive solution for our customers,” said Yuchun Lee, CEO of Unica Corporation. “As today’s marketing environment grows increasingly complex, professional services can extend the value of our software and help marketers transform their marketing operations. This MRM Alliance Program gives our customers the resources they need to ensure the success of their use of Affinium Plan.”
Affinium Plan, Unica’s signature MRM software solution, allows marketers to effectively plan and budget marketing activities, manage production and execution of projects, and track performance. As a centralized collaboration platform, Affinium Plan streamlines the process for aligning strategic goals, defining marketing plans and tracking budgets and helps executives obtain a clearer, more accurate view of marketing operations for improved decision-making and results.
“We have a long, successful history working with Unica and share Unica’s commitment to delivering the most effective and robust MRM solutions to help companies optimize their marketing operations,” said Lane Michel, executive vice president of marketing performance management at Quaero, a MRM Alliance member. “The marketing industry continues to evolve and Unica is taking the right approach by uniting experts in marketing strategy, processes and technology to deliver best practices to existing and prospective customers. We look forward to expanding our relationship with Unica through the MRM Alliance Program.”
The MRM Alliance Program builds on Unica’s 14-year experience working with service providers, including category-leading systems integrators, marketing service providers and channel-specific experts such as internet marketing specialists. Participants in the MRM Alliance Program share a similarly productive relationship with Unica, including an open information exchange designed to accelerate product awareness and adoption and ensure successful implementation by customers.
“Unica recognizes the value of building a strong alliance network to provide the most comprehensive solution for our customers,” said Yuchun Lee, CEO of Unica Corporation. “As today’s marketing environment grows increasingly complex, professional services can extend the value of our software and help marketers transform their marketing operations. This MRM Alliance Program gives our customers the resources they need to ensure the success of their use of Affinium Plan.”
Affinium Plan, Unica’s signature MRM software solution, allows marketers to effectively plan and budget marketing activities, manage production and execution of projects, and track performance. As a centralized collaboration platform, Affinium Plan streamlines the process for aligning strategic goals, defining marketing plans and tracking budgets and helps executives obtain a clearer, more accurate view of marketing operations for improved decision-making and results.
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