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SAP Adds New Channel Partners, Extends Market Coverage to Serve U.S. Small and Midsize Enterprises

SAP Adds New Channel Partners, Extends Market Coverage to Serve U.S. Small and Midsize Enterprises

In a display of the ongoing growth of its partner channel serving small and midsize enterprises (SMEs), SAP America, Inc., a subsidiary of SAP AG, announced the addition of 20 new reseller partner locations to deliver SAP® Business One into new markets across the United States.

Combining IT expertise and industry experience with local delivery capabilities, the new value-added resellers (VARs) sign on as existing SAP Business One partners continue to grow their businesses, including expansion into new territories. The announcement was made at the SAP Americas’ 2006 Summer Partner Summit, being held July 17-20, in Denver, Colorado.

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As small and midsize businesses face increasingly complex business practices and rising costs of operations, they require affordable, easy-to-implement business management solutions delivered with local market and industry experience. SAP has enhanced the size and scope of its SAP Business One partner channel, working with qualified partners nationwide to solve business problems and support successful, long-term business strategies for SMEs. Under the SAP® PartnerEdge™ channel partner program, the new and growing partners will increase the local availability of SAP Business One and provide enhanced vertical industry expertise nationwide.

“We have been operating in an environment where small businesses increasingly demand improved levels of functionality, performance and efficiency from their business solutions,” said Richard Paul Thomas, President & CEO, TBC International, Inc. “Joining with SAP allows us to expand our reach and offer a powerful solution that meets our customers’ needs for a unified, up-to-the-minute view across their entire business, scalability and the rapid realization of value.”

New Partners Increase Geographic Coverage, Add Vertical Breadth
SAP has grown its partner channel by identifying qualified reseller companies that have achieved “trusted advisor” status within their respective regions, working with local customers to identify and solve crucial business problems. New SAP Business One partners include:

Existing Partners Expand Operations
Existing SAP Business One resellers have leveraged a growing demand for a single solution seamlessly combining financial management, customer relationship management (CRM) and manufacturing capabilities, and the success of SAP Business One customers to attract more customers, increase revenue opportunities and widen the scope of their operations. In 2006, four SAP partners have expanded their operations to include new territories and metropolitan areas.

“As a reseller partner, we combine our reputation for technical expertise and implementation support with the business management capabilities of SAP Business One,” said Dave Howe, founder, Real Solutions. “Since making our decision to partner with SAP, our growth prospects have been substantial, allowing us to open a new location in Tampa, Florida and gain exposure to a whole new customer base.”

In addition to Real Solutions, three other SAP Business One resellers have expanded operations:

To support the growth of its partners, SAP has established the SAP PartnerEdge Channel Program, an attractive program for resellers of all sizes to flourish and grow. With a unique system of value points for rewarding both transaction and capability-enhancing activities, the program aligns both SAP and its partners toward mutual success and long-term customer satisfaction.

“We are building a channel of experienced partners, well respected for their ability to serve SME customers, and our newest resellers are widely recognized in the industry for their demonstrated performance,” said Dan Kraus, vice president, SAP Business One. “At the same time, in broadening our coverage, we are committed to helping successful partners grow and providing them with new market opportunities. We look forward to the benefits of this expansion of our network in allowing us to reach greater numbers of SMEs with integrated business management solutions.”

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