White Papers      Webinars  Search

Register for our newsletter:

It leverages CentrPort’s E-Business Marketing Platform™ and includes a measurement methodology designed to quantify CentrPort’s contribution to customer acquisition, retention and growth, as well as the pilot’s overall return on investment (ROI).

The cost for the eight-week Quick-Start pilot is $70,000 and consists of approximately two weeks of application scoping, one week of integration and four to six weeks of in-market testing. Since CentrPort’s E-Business Marketing Platform is a fully hosted system that integrates directly with the digital touch points, there is no need for invasive integration or costly IT involvement.

“The CentrPort E-Business Marketing Platform dramatically increased the effectiveness of our online marketing initiatives,” said Eric Frenchman, director of customer acquisition for Harrisdirect, a leading direct investing firm. “At our initial launch in the fourth quarter of 2000, the CentrPort solution was operationally deployed in less than three weeks and in a very short period, the system identified and suggested cross-channel optimization strategies that resulted in a 70 percent reduction of our customer acquisition costs.”

Industry Experience and Successful Solutions

With significant experience in helping multi-product financial services companies develop profitable one-to-one marketing relationships over the Internet, CentrPort has developed a number of solutions and best practices designed to increase revenue, reduce costs and build greater loyalty. Using CentrPort to profile and address every online consumer, financial services organizations can develop targeted online dialogues that:

• Increase cross-sell effectiveness and customer loyalty through online profiling and targeted real-time messaging;


• Increase acquisition rates by better identifying and engaging qualified prospects with specially-targeted offers;


• Increase acquisition rates by identifying and targeting application abandoners as they surf the Internet;


• Decrease acquisition cost by leveraging more cost-effective targeted online strategies to replace more costly and ineffective offline strategies; and


• Increase overall marketing ROI by measuring and optimizing marketing initiatives across all campaigns, channels, products and departments.

“Given the uncertainties of the last several years, marketing and IT executives should not have to roll the dice on enterprise software,” said Art Melville, senior vice president of application strategy for CentrPort. “The CentrPort Quick-Start Dialogue Marketing program has been designed to provide financial services institutions with undeniable, immediate proof that online dialogue marketing can contribute millions of dollars to their bottom line, while helping forge more profitable and loyal relationships.”