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It examines strategies of current competitors and provides recommendations for companies participating in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela.

According to Frost & Sullivan Research Analysts Romina Adduci and Paulo Hoffmann, fierce competition in business service markets has led service providers to focus on product developments, resulting in a wider range of services.

Participants are becoming full service providers, bundling data services with Internet access, web hosting capacities, and other value added services.

Data transfer is a core service for business end users. As a result, firms with expertise in voice services are supplementing their products with data services to better meet customer needs. Though large firms will be able to develop complementary technologies in-house, some companies will need to foster alliances to broaden their service inventory.

Whether market participants focus on a single type of service or offer a complete solution, they will have to ensure the highest possible quality of service, from technical implementation to customer support.

Adduci and Hoffmann advise that service providers must establish permanent monitoring of their services coupled with rapid troubleshooting and problem solving, plus thorough customer care for administrative and billing matters.

New entrants could have an advantage by offering a high quality of service by deploying state-of-the-art networks. Meanwhile, Incumbents must overcome reliance on legacy equipment and older technologies.