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Galeries Lafayette Selects Blue Martini and IBM to Power Multi-Channel Gift Registry
Blue Martini Software, Inc. and IBM announced that Galeries Lafayette, a renowned department store, has selected Blue Martini and IBM to power its multi-channel bridal gift registry program. With the solution, Galeries Lafayette will provide its customers with unparalleled service in the store, online, via the call center, and over e-mail.
"The wedding registry program is a highly visible, strategic service for us," said Eric Renard, CIO of Galeries Lafayette. "It provides us with an opportunity to establish lifelong relationships with young, new couples, as well as deepen our relationships with their extended friends and families. By providing exceptional service during the registry process, we are building bonds with our customers we hope will last for generations.
"The wedding registry program is a highly visible, strategic service for us," said Eric Renard, CIO of Galeries Lafayette. "It provides us with an opportunity to establish lifelong relationships with young, new couples, as well as deepen our relationships with their extended friends and families. By providing exceptional service during the registry process, we are building bonds with our customers we hope will last for generations.
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Galeries Lafayette will use the new system to provide customers with seamless interactions across all touchpoints. In addition, Galeries Lafayette will use the system to automate key processes, such as proactively recommending follow-ups by sales associates, or letting customers know when they should add additional gift options within certain price ranges. The solution will be comprised of Blue Martini sales optimization systems, IBM WebSphere, and IBM pSeries hardware.
By late 2004, Galeries Lafayette wedding registry customers will be able to use the solution, which will be hosted by IBM and enabled by IBM integration services. "The new Bridal Registry will optimize Galeries Lafayette's processes and change the way they do business with their customers. It transforms this essential area of the business, giving customers the best service on demand when and where they want it," says Alain Benichou, IBM Vice President, Distribution Sector, Europe, Middle East and Africa.
"Galeries Lafayette has been providing customers with exceptional service for over 100 years," said Monte Zweben, Chairman and CEO of Blue Martini Software. "We are delighted to support this legacy, and to help Galeries Lafayette continue to set the standard in customer service."
Galeries Lafayette will use the new system to provide customers with seamless interactions across all touchpoints. In addition, Galeries Lafayette will use the system to automate key processes, such as proactively recommending follow-ups by sales associates, or letting customers know when they should add additional gift options within certain price ranges. The solution will be comprised of Blue Martini sales optimization systems, IBM WebSphere, and IBM pSeries hardware.
By late 2004, Galeries Lafayette wedding registry customers will be able to use the solution, which will be hosted by IBM and enabled by IBM integration services. "The new Bridal Registry will optimize Galeries Lafayette's processes and change the way they do business with their customers. It transforms this essential area of the business, giving customers the best service on demand when and where they want it," says Alain Benichou, IBM Vice President, Distribution Sector, Europe, Middle East and Africa.
"Galeries Lafayette has been providing customers with exceptional service for over 100 years," said Monte Zweben, Chairman and CEO of Blue Martini Software. "We are delighted to support this legacy, and to help Galeries Lafayette continue to set the standard in customer service."
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