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Southwest, American Airlines and JetBlue round out the top three carriers on the Jupiter Airline CORE. Although the CORE weights each of the five measurement criteria equally, an online worksheet allows Jupiter clients to adjust the weight of each of the rankings so that it more closely matches their market positioning and strategic objectives.

Therefore, in addition to providing rankings, Jupiter has designed the Airline CORE to be a tool that carriers can use to weigh the outcome of potential strategic initiatives.

"The Jupiter Airline CORE represents those US airline carriers that best leverage the assets of the Internet to boost business," said Jared Blank, Jupiter Research analyst.

"Jupiter created the CORE to help the airline industry track the fundamental business strengths that result from its online investments. For the first time, carriers will be able to compare their own abilities to attract, convert and retain online customers, against their competitors' strategies."

Delta, United Have Most Frequent Visitors

The Frequency Index shows the number of days per month that an average visitor goes to a Web site, based on Media Metrix data. The Jupiter Airline CORE reveals that Delta.com, United sites and USAirways.com have the most frequent online visitors.

According to Jupiter analysts, frequency of return to a site depends greatly on the services the site offers. Frequency shows how effective airlines are at providing tools customers find useful.

JetBlue, Delta Customers Most Loyal

The Loyalty Index measures the percentage of secure visitors to an airline site that do not visit an agency Web site (such as Expedia, Travelocity or Orbitz) in the same month. This Index is used to demonstrate both customers' loyalty and sites' functionality.

Airlines with the most loyal online customers include JetBlue, Delta, United and American. According to Jupiter analysts, if customers often go to agency Web sites, a respective carrier may not be offering all the services or utility that consumers are seeking.

"The Jupiter CORE Index for airline carriers further underscores our commitment to helping companies develop, extend and integrate business strategies across online and emerging channels," said Evan Cohen, vice president of data research at Jupiter. "Beyond looking at the overall ranking, airlines in the CORE can better identify their strengths and vulnerabilities in a number of online performance areas."

JetBlue, Southwest Top Online Sales Performers

The Online Sales Index, based on self-reported ticket sales data, represents the percentage of tickets sold from a specific airline's Web site for 2001. According to the Jupiter Airline CORE, JetBlue, Southwest, Airtran and Alaska Air scored highest in online sales performance. These airlines are best at moving their customers to the online channel.