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Chordiant has allowed us to do this effectively and efficiently through their multi-channel approach," said Christian Schreiber, Head of CRM Strategy & Segment Management at mobilkom austria. "One of the over-riding factors in choosing to implement this solution was the fact that is was easy to use, as well as ensuring we could quickly measure campaign success."

The software was installed in the Austrian mobile communications provider at the beginning of this year enabling multistage, multi-channel campaigns which are flexible across a wide range of customer segments. Using Chordiant's Marketing Director, employees in the marketing department can now develop tailored target groups for marketing activities based on the marketing history and the customers' profiles.

Chordiant helps mobilkom austria not only develop campaigns but also manage them. With a centrally mapped and automated approach, employees can plan, define and implement contract extensions as well as additional services for cross- and up-selling. Whether in the form of a letter, e-mail, text message or phone call - it is now possible for mobilkom austria to use the various channels of communication in line with the customers' preferences. In some cases, an automated follow-up can also be implemented.

"In the rapidly developing telecommunications industry, it is becoming increasingly important to approach the customer at the right point in time with the right offer and using the right channel of communication," said Jόrgen Neubauer, Managing Director, Chordiant Software International GmbH in Munich. "Our solution essentially allows mobilkom austria to do this by handling its direct marketing activities efficiently, flexibly and in a target-group-oriented way."