InfoNow’s ChannelInsight for Salesforce CRM Now Available on the Force.com AppExchange from Salesforce.com

Using ChannelInsight for Salesforce CRM, users can view and monitor the channel sales performance of each account and product within Salesforce. Users can enhance their existing sales, inventory and forecasting data collection processes by identifying products, partners and end-users contained in POS transaction data, and enriching this data by matching it to third-party reference databases. ChannelInsight for Salesforce CRM can support new business development efforts by identifying new partners that can be managed and developed.

“Many industries, such as high-tech manufacturing, have a large percentage of revenue coming from indirect multi-tier distribution networks,” said Rob Bois in an AMR Research article. “ChannelInsight for Salesforce CRM aggregates and reconciles demand signal data, which allows companies to tie downstream POS data to accounts and products in Salesforce to gain visibility of partner performance and demand signals along side direct sales information. The new release from InfoNow allows companies to extend their existing CRM investments to build better indirect channel demand insight within the Salesforce CRM interface.”

ChannelInsight for Salesforce CRM is a software-as-a-service (SaaS) solution that uses multiple pieces of data including global mapping and address information to accurately identify and attribute sales to reseller partners, ensuring InfoNow’s customers have up-to-date information about their partners, products and end-customers. The SaaS solution easily accepts point-of-sale data, processes it according to a specific businesses role, and delivers it directly into Salesforce CRM.

“Given the current economic pressures, companies need greater visibility into and control over their entire business to determine and affect strategic direction – from supply chain to sales and marketing to CRM,” said Mark Geene, CEO, InfoNow. “For the thousands of companies using Salesforce CRM, the ChannelInsight solution now extends their visibility into customer relationships and channel partners, which has significant implications across their entire business from inventory controls to marketing program management to compensation.”

“The tremendous momentum of the Force.com AppExchange means our customers have a wealth of applications at their fingertips that extend the value of Salesforce CRM,” said Clarence So, chief marketing officer at Salesforce. “Customers can use the AppExchange to quickly and easily deploy InfoNow ChannelInsight to better understand and manage their channel sales operations and improve both their partners’ and their own bottom line.”

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com’s 51,800 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com’s trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About InfoNow

InfoNow is a global channel data management company that provides software tools to empower technology vendors with greater visibility into and control of their channel. Based in Denver, Colorado, InfoNow uses a SaaS solution that methodically collects, identifies, enriches and analyzes transactional and inventory channel data. For more information, visit www.infonow.com.