IDC Completes Global Research Study Revealing Five Key Factors Leading to Pervasive Business Intelligence

For the first time, organizations embarking on or continuing on their path toward pervasive BI, are provided with guidance about allocating scarce human, capital, and IT resources to tasks and projects that have the biggest impact on increasing the dispersion of BI throughout their organizations and to their external stakeholders.

"Our research defines pervasive BI as a set of six specific indicators and then identifies five key factors as having the strongest influence on BI pervasiveness," said Dan Vesset, research vice president, Business Analytics at IDC. "These factors include degree of training, design quality, prominence of governance, prominence of performance management methodology and non-executive involvement, all of which positively influenced BI pervasiveness at some of the leading organizations in the world."

The IDC multi-client study, Improving Organizational Decision-Making Through Pervasive Business Intelligence: The Five Key Factors That Lead to Business Intelligence Diffusion, began with the development of a measurement model based on end-user interviews and IDC's expertise in the BI market. The goal was to identify dependent and independent variables that would help to define pervasive BI and the factors leading to it. The findings highlighted in this study are based on 22 end-user interviews and a survey of more than 1,100 additional end-user organizations in 11 countries.