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Response One appoints Ross Barnes as Head of Digital Media

Response One appoints Ross Barnes as Head of Digital Media

Response One Group has announced that it has appointed Ross Barnes as its head of digital media.

Barnes joins the Bath based agency agency in the newly created role as it looks to place digital marketing at the centre of its offering and has tasked him with spearheading the digital planning team.

Barnes has experience in the search and affiliate marketing area having previous worked with Starcom and Aegis Agency Vizeum in the field.

Patrick Sargeant, managing director of Response One, said: “We are currently experiencing a major growth in our digital activity and expect Ross and his team will add a whole new dimension to our proposition.

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“In this digital age organisations can only expect to reach out to prospects in an engaging and efficient manner by successfully harnessing the relationship between on-line and off-line media. We have already demonstrated this with a number of clients this year and this appointment shows our dedication to continue to provide responsive and insightful campaigns for the organisations we work with.”

Barnes commented: With an existing 10 strong Data Planning team backed up by a dedicated and hugely experienced insight unit, the digital team has really hit the ground running. The key differentiator here is that by housing a specialist and integrated digital division within the agency, we’ll be able to truly delineate client results and see the real effect of all media touch points on the consumer; whether search, online display or direct mail.”
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