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Bright House Networks and Broadcore Choose Sugar Enterprise On-Site

Bright House Networks and Broadcore Choose Sugar Enterprise On-Site

SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, today announced two new communications customers – Bright House Networks and Broadcore – have implemented Sugar Enterprise On-Site to foster improved communications with customers across departments.

Bright House Networks (BHN), the nation’s sixth largest MSO (multi-service operator), has implemented Sugar Enterprise across the company’s customer service, billing and service delivery departments. After considering Salesforce.com and Siebel, BHN selected SugarCRM for its open source architecture.

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Levementum, a leading professional services firm and SugarCRM Gold Partner, implemented Sugar Enterprise at BHN, developing back-end integrations with departmental systems via SOA-driven integrations, mashups and dozens of custom modules for various departments. As a result, BHN now has a customer interaction hub that manages the customer lifecycle that is used by personnel across sales, contracts, billing, construction, service delivery and support.

“The solution needed to be flexible and open enough to adapt to existing business-processes while at the same time lowering our total cost of ownership and integration with our existing IT infrastructure,” says Lee Vinton, manager of business engineering services at BHN. “SugarCRM has become the mature, mission-critical application that we hoped it would be.”

Broadcore, a managed business communications service provider located in Los Angeles, CA, has deployed Sugar Enterprise which was chosen primarily for its open source architecture, ease of customization and low cost of ownership. Broadcore is currently using Sugar Enterprise to manage the company’s telemarketing, sales, service implementation, accounting and customer support teams, and to bring all these activities under one roof.

“SugarCRM will cost us about 65 percent less then other name-brand solutions that we evaluated,” says Dean Manzoori, senior vice president of service delivery and technical operations at Broadcore. “We use SugarCRM to generate quotes, manage automated service implementation workflows, integrate our communications with our billing system, manage support cases and collaborate with our customers. SugarCRM has enabled us to streamline our business processes from A to Z.”

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