Omniture Wins ClickZ Marketing Excellence Award for Best Analytics Platform
Omniture, Inc. (OMTR - News), a leading provider of online business optimization software, today announced that Omniture SiteCatalyst has been selected as a winner of the 2008 ClickZ Interactive Marketing Excellence Awards for Best Analytics Platform. SiteCatalyst was selected from among three finalists in the category by ClickZ readers, contributing writers and experts from leading digital marketing agencies including ZAAZ, Digitas, Ogilvy and Geary Interactive.
In selecting Omniture SiteCatalyst, a member of the judging committee described the product as "hands down the most innovative, ever-expanding platform in the space," and added, "Omniture has done an excellent job listening to the customers' needs and building the functionality to serve such.
Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions." Omniture Genesis partners Responsys and Bazaarvoice were also chosen as winners in the email marketing and social media marketing categories.
Omniture SiteCatalyst is the industry's top-selling Web analytics solution and includes expanded capabilities for measuring and analyzing the performance of Internet Web sites, online video, rich and streaming media information and content, widgets, social media, mobile Internet devices, cable boxes, gaming systems and other Internet connected devices. With SiteCatalyst data and reports, businesses can gain a deeper understanding of their online audiences, increase conversion and receive a greater from their marketing investment.
"Omniture SiteCatalyst is used every day by many of the leading businesses and interactive agencies throughout the world," said Josh James, CEO and co-founder of Omniture. "Businesses rely on Omniture to deliver innovation and product excellence. We appreciate this recognition and will continue to make Omniture customers our singular focus."
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