Almost 1 In 2 European Business Users Want Internet Access On Their Mobile

According to the findings, despite users ranking access to emails and the Internet via their mobile phones as a top priority of usage, 65 percent of them were not ready to replace their handsets just to have access to emails, the Internet, synchronized calendars, contacts, etc. The study also found that only nine percent of the people surveyed used their phones to access their emails and only 17 percent used them to surf the Internet. The research found that only 8.6 percent were interested in the technical aspects, capabilities and functionality of a mobile device. The majority were simply concerned about the handset's user-interface, price, its battery life and network coverage.

"Our research has found that a mobile device's 'look and feel' ranks high in the selection process, and emotion is high on the agenda too," commented Costis Papadimitrakopoulos, Founder and CEO of Globo. "We also know that for every person who would queue to be the first with the latest gadget, there is also another who wouldn't change their service provider for anything.

"Our research clearly shows that the requirement for an 'all-in-one' solution that pushes, synchronizes and shares all the different applications onto one single platform is certainly there - but regardless of the service provider or handset. And the new generation of social networking sites is changing the equation yet again."

"In a world where mobility, communication, socialization and interaction are everyday aspects of life, at Globo we have looked to develop a new open mobile communication platform, which provides a unique layer of interaction that pushes and synchronizes hundreds of services - email, calendars, contacts and instant messaging - and shares folders, files and more, for both the consumer and corporate user. And this is, no matter the handset, operator, protocol, or network," concluded Costis Papadimitrakopoulos.