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Rainmaker Expands Lead Development Solution for Global Enterprise Data Solutions Provider
Rainmaker Systems, Inc. (NASDAQ: RMKR), a leading provider of sales and marketing solutions combining hosted application software and execution services, today announced that it has signed a one year contract for outsourced sales and marketing services, extending and expanding its client relationship with a global leading provider of enterprise data software and solutions. The expanded contract is based on the success of an initial pilot program under which Rainmaker initially provided its lead development services for this Client.
The Client currently leverages Rainmaker's lead development services to seamlessly extend the reach and effectiveness of its inside sales and marketing efforts.
In the process, the Client has gained immediate access to Rainmaker's experience to accelerate its time to revenue. As part of the agreement, Rainmaker will generate, qualify and develop sales-ready leads for the Client's outside sales team to close, including all tradeshows, seminars, webinars and inbound web and chat inquiries.
Before selecting Rainmaker's services, the Client followed a traditional sales model that required its inside sales team to identify and develop leads and convert them to prospects. Transitioning to Rainmaker's outsourced solutions gives the Client a highly responsive, flexible and scalable inside sales team that has the proven ability to deliver higher conversion rates for sales leads and provide more VP level and senior decision-maker appointments per month.
"This new business agreement represents another strong endorsement of Rainmaker's fully integrated combination of technology, data and expertise," said Michael Silton, Rainmaker�s CEO. "Our customers trust us to jumpstart their sales by reaching the right targets with the right message at the right time in the sales cycle."
Before selecting Rainmaker's services, the Client followed a traditional sales model that required its inside sales team to identify and develop leads and convert them to prospects. Transitioning to Rainmaker's outsourced solutions gives the Client a highly responsive, flexible and scalable inside sales team that has the proven ability to deliver higher conversion rates for sales leads and provide more VP level and senior decision-maker appointments per month.
"This new business agreement represents another strong endorsement of Rainmaker's fully integrated combination of technology, data and expertise," said Michael Silton, Rainmaker�s CEO. "Our customers trust us to jumpstart their sales by reaching the right targets with the right message at the right time in the sales cycle."
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