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Talisma Releases Customer Interaction Management Solutions For Online Retail

Talisma Releases Customer Interaction Management Solutions For Online Retail

Talisma(R) Corporation, an nGenera company and a Customer Interaction Management (CIM) software solution provider, today announced the availability of Talisma CIM Solutions for Online Retail. A fully integrated suite of interaction solutions, Talisma CIM Solutions for Online Retail increase sales and customer satisfaction by assisting customers at the point of need in their preferred interaction channel - self-service, chat, email, phone, or VoIP.

"Too many companies sit passively by while prospects on the verge of buying abandon their online shopping carts or applications, potentially never to return.

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Lead tracking/management     Marking campaign tracking and reporting
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Sales pipeline forecasting/analysis
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Smart organizations are evaluating the merits of adding chat and other interactive functions to their Web sites to better engage the customer and potentially increase sales," stated Forrester Vice President and Principal Analyst, Chip Gliedman in his February 2008 report, The ROI of Interactive Chat.

"Our solutions will help online retailers differentiate themselves in the market place by offering a superior customer experience during the buying process and in post sales interactions," said Dan Vetras, President and CEO, Talisma Corporation. "They also enable retailers to successfully address industry-specific requirements with robust functionality and tactical dashboards as well as big-picture strategic reports so management teams can continually drive real-time improvements."

Talisma Solutions for Online Retail connect to existing CRM systems and other back-office applications and data, leveraging past investments and improving service speed and quality.

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