Online Sellers Are Going Green

The results of the survey show that a number of companies are not only selling green products but buying them as well. Some are going so far as to cooperatively design products or packaging with suppliers.

The main two objectives among companies of all sizes is to reduce waste and energy consumption costs although other reasons such as corporate imaging, customer satisfaction, the reduction of carbon dioxide (CO2) emissions, and other objectives were also mentioned.

Some companies surveyed have formal programs in place that include written policies. Others have adopted informal practices which can be a simple as placing recycle bins in the copy room or break room.

The report discusses survey results in-depth, often citing commonalities and differences between companies of different sizes or within different industries. It also includes the aggregate responses of survey respondents.

According to Online Market World executives, the purpose of the report is to provide a basis from which online sellers can compare themselves to others in their revenue category or industry. Of the major groups surveyed (retailers, technology companies and agencies), technology companies claimed to be the most aggressive in their overall adoption and expansion of green programs. Agencies claimed to be the least green of all industry categories represented