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Initiate identifies all of the data entities and builds a comprehensive view of the data associated with those entities, while Pitney Bowes helps ensure the address data attributes associated with those entities are correct and up-to-date. This single, accurate, enterprise-wide view of the customer will help companies make better business decisions, strengthen customer relationships and improve the bottom line.

"Combining Pitney Bowes Group 1 Software’s CDQ platform and Initiate Systems’ high-performance, matching and linking software will provide a complete, end-to-end MDM solution for companies seeking to sharpen their business decisions and deepen their customer relationships," said Christopher Baker, president of Pitney Bowes Group 1 Software. "Improving data quality, integration and management across the enterprise can have an immediate impact on the bottom line."

Initiate Systems’ President and CEO Bill Conroy said interoperability between the Initiate Master Data Service integration platform and Pitney Bowes’ Group 1 Software CDQ data platform can accelerate the deployment of an integrated MDM solution and the realization of business value from such a project.

"The combined offering will help businesses validate, standardize and augment all of their customer data so it becomes high-value information," Conroy said. "It provides access to accurate and complete views of customer information, inside the firewall, in real-time, regardless of the size of the enterprise."