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Noting “high satisfaction marks from clients,” Jupiter said that Lyris HQ’s EmailLabs “continued to advance its application usability and feature set—particularly with the release of Lyris HQ, an optional marketing command center that aggregates all the Lyris products and makes cross-marketing functions (e.g., search, content management, site analytics) seamless.”

In addition, Jupiter said, “EmailLabs also improved its infrastructure, resulting in relatively faster data processing and volume sending capabilities… and its added functionality including ClickTracks tagging and improved content handling capabilities improved its overall value and market suitability.”

“We’re delighted that Lyris HQ’s EmailLabs is so well-regarded by our clients and by those who are trusted to watch and analyze our industry,” said Blaine Mathieu, SVP of Marketing, Lyris, Inc. “We’re continually improving and enhancing our solutions, helping marketers use targeted, relevant and personalized email to maintain their valuable customer relationships.”

Lyris HQ’s EmailLabs provides marketers with a feature-rich email platform, deliverability expertise and consulting services, which combine to help enhance direct customer relationships, strengthen brands and improve marketing program performance and returns. Lyris offers Lyris HQ’s EmailLabs through its new on-demand marketing platform that brings together the company’s full suite of marketing technologies into a single sign-on dashboard interface. ‘

The Lyris HQ EmailLabs platform includes real-time reporting, sophisticated segmentation and targeting, among other features. Integration with analytics and content management tools enable marketers to track recipient behavior and target messages accordingly while they easily design email creative and build new HTML messages.