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Savills Asia Pacific Launches Property Management Solution Using CDC Software's Pivotal CRM
CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services, announced today that Savills Asia Pacific, has increased its client base, lowered costs and improved operating efficiency using CDC Software’s Pivotal CRM suite of applications for customer relationship management, property management, valuation, and agency services needs.
Since implementing Pivotal CRM, Savills Asia Pacific has seen a shortened development cycle, a decrease in development costs, an increase in the size of its client base and a decrease in sales and leasing cycles.
With more than 80 offices in over 20 countries, Savills is at the forefront of the property services industry in the Asia Pacific region. Savills operates in Australia, China, Hong Kong, Japan, Korea, Macao, the Philippines, Singapore, and Thailand. Savills Asia Pacific needed to replace a legacy property management system but was not satisfied with the packages available on the market. Savills needed a system that could support its rapid growth and meet the varied demands of its property management, valuation, and agency services.
Savills' U.K. and Europe had already experienced great success using Pivotal CRM, so Savills Asia Pacific decided to take advantage of the system's proven ability to be deployed as a robust property management system.
Using Pivotal CRM as the foundation, Savills Asia Pacific created a joint CRM/property management system and is now measuring benefits that include:
- Shortened development cycles which lowered development costs by 20 percent,
- Accelerated process of bringing new acquisitions onto the same system,
- Increased size of its client base by 15 percent, without adding headcount,
- Enabled agents to manage twice as many clients than they could previously,
- Decreased sales and leasing cycles by 15 percent thereby lowering costs,
- Provided greater visibility into valuation and trends; and
- Strengthened the company’s competitive advantage.
"Pivotal CRM's flexibility unquestionably lowered our cost of development and accelerated our ability to bring new acquisitions onto the same system," said Avi Raju, director of Asia Information Technology for Savills Asia Pacific. "Pivotal CRM plays an important role in helping Savills Asia Pacific succeed and we consider it a competitive advantage."
"Pivotal CRM has long been recognized for its significant flexibility and easy customization capabilities and the measured success at Savills Asia Pacific is an outstanding example of the value we can provide to our customers with this unique solution," said Eric Musser, CEO and president of CDC Software. "We are proud to play such a critical role for Savills in realizing their goals for business growth and improvements in efficiency."
