Softrax Webcast to Feature Best Practices in Complex Billing and Revenue Management
Softrax, the leading provider of enterprise revenue management and billing
solutions, today announced that it will host a special Webcast with Michael
Allpass, Vice President of Finance at Air2Web, a Softrax customer and leading
global provider of mobile marketing applications for brands, agencies,
enterprises and carriers. Air2Web selected Softrax earlier this year to automate
its revenue recognition and complex transaction-based billing—and now is
enjoying the benefits. This Webcast, Best Practices in Complex Billing and
Revenue Management, is scheduled for Tuesday, November 6th at 1PM Eastern, and
offers a live, interactive case study of Air2Web’s business model challenges and
the Softrax solution that’s solving them.
“Air2Web’s business model is market-driven and complex, crossing numerous
offerings and a broad spectrum of customers - small through large. Our pricing
is predominantly contract-specific and we are shifting from a software model to
a hosting model. The resulting challenges in billing and revenue recognition
accounting are significant, and we had to automate and streamline to manage our
growth effectively,” said Allpass. “Our Softrax system has automated our revenue
recognition process and cut our billing time from 2-3 weeks down to 1-2 days
with improved cash flows and significant advances in organizational efficiency.”
“Air2Web is a dynamic, high-growth company with a finance department that’s
laying track in front of the speeding train,” said Softrax President and CEO Bob
O’Connor. “The company has implemented a Softrax solution that fundamentally
improves its revenue management processes and positions them for a very smooth
ride. We look forward to hosting Air2Web on our Webcast and sharing their
story.”
The Webcast is presented at no charge, compliments of Softrax. Attendees to
this one-hour event also will have an opportunity to ask questions. To register
please visit www.Softrax.com/executive-webcast or call 1.888.4SOFTRAX.
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