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Amcat And CRMnow Integrate CRM With Customer Contact

Amcat And CRMnow Integrate CRM With Customer Contact

Amcat, a provider of intelligent customer interaction solutions today announced a new product solution that combines CRMnow’s Mortgage iQ system with Amcat’s customer contact system, Contact Center Suite. The combined solution provides a high level of customer and prospect management for mortgage brokers and bankers.

Recent changes in the lending market have placed tighter restrictions on lending practices. These changes require mortgage companies to place a greater emphasis on the customer communication and loan qualification process. The new combined system coordinates customer preferences and loan data with inbound and outbound customer contact to increase revenue in a tightened market.

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According to Chris King, CEO of CRMnow, “Mortgage companies must operate more intelligently in today’s marketplace in order to achieve growth. We help them take advantage of every bit of customer data possible for better lead management and conversion. Mortgage iQ combines with Amcat to form an extremely powerful mortgage marketing center creating a new level of capability and much better utilization of limited resources.”

Mortgage iQ is a CRM system built specifically for the mortgage industry. Mortgage iQ streamlines management, provides strong sales force and marketing automation including credit analysis, loan scenario and debt consolidation analysis, loan application and Good Faith Estimate input. It then completes the workflow with loan pipeline tracking and automated condition triggers as well as integration with backend lending systems such as Calyx® Point® and Fiserv® Data Trac®.

Amcat’s Contact Center Suite allows mortgage companies to increase customer contact productivity. For example, the Amcat outbound capability uses records selected from the Mortgage iQ CRM to create highly targeted customer contact campaigns. The system does all the work to automatically connect live calls with representatives. The agent scripting package guides representatives through the loan qualifying process. Representatives can capture an unlimited amount of qualification data and logical script branching keeps the process on track.

Inbound calls also operate seamlessly with the Mortgage iQ system. When calls come in, representatives can access CRM data, perform lookups and add data directly to the CRM system. The two systems work tightly together so that during customer interactions, CRM data is always maintained and leveraged for more successful results.
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