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Major Dutch Newspaper Applies SPSS Software to Better Understand Customer Needs
SPSS Inc. (Nasdaq: SPSS - News), a leading worldwide provider of predictive analytics software, today announced that AD NieuwsMedia BV, the second largest national newspaper in the Netherlands with a daily readership of more than 1.6 million, will use SPSS to better serve its customers and identify target groups more effectively.
SPSS enables AD NieuwsMedia BV to better target groups within its existing customer base for the sale of additional subscriptions. SPSS ensures AD approaches its customers at the right time, through the correct channel, and with a targeted proposal.
Didier Nieuwenhuis of Client Value Lab, a specialist focused on improving customer value by using clients' data in an intelligent way, leads the SPSS CRM project and noted, "I am pleased that AD NieuwsMedia BV chose SPSS because their predictive analytic software will give greater insight into AD's customers."
"We expect that our campaign effectiveness will increase by more than 20 percent thanks to SPSS," said Michael Kastelijns, manager of direct sales and loyalty at AD NieuwsMedia BV.
"Our aim is to constantly improve our processes and ensure that our customers can always count on the best possible service," said Frank van der Spek, information manager at AD NieuwsMedia BV. "SPSS will help optimize our outbound marketing campaigns so that we can offer our current customers an even better service, resulting in a higher rate of customer loyalty and higher customer satisfaction. In the future, our customers will only be approached with specific offers through the channel of their preference."
News organizations across the globe, including several major metropolitan newspapers in the United States and six of the 10 largest newspaper publishers in Europe, use SPSS predictive analytics to target subscribers, forecast cancellations and increase advertiser value.
