IdeaForest to Enhance E-Commerce Sales and Customer Service

“With our business and industry growing quickly, we knew it was important to find ways to efficiently capture online browsers during the buying process. eStara Click to Call allows Joann.com to do that,” said Juan Gonzalez, IT director, IdeaForest. “As we head into our busy holiday season, we are confident that we will handle transactions more effectively and increase our conversion rates by making it easy for customers to speak with us. ATG’s Commerce suite has already enabled us to provide the rich online customer experience that is driving the rapid and substantial growth of our e-commerce business. The pairing of the ATG solution with eStara makes perfect sense for Joann.com as we look to fortify the customer service experience. ”

eStara Click to Call offers innovative online retailers the ability to engage browsers either when they are likely to abandon a Website or during key points in the sales cycle where up-sell or cross-sell opportunities exist.

“IdeaForest is an aggressively expanding company that, like many other leading online retailers, discovered it is critical to offer personalized assistance for more costly purchases,” said John Federman, CEO, eStara. “As we’ve seen through our work with other retailers, this is an effective and proven strategy for delivering great sales results and improving cross-channel service. Further, it is encouraging to see the continued adoption of eStara technology among the ATG Commerce customer base.”