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Global Collaboration and Knowledge Sharing Still a Myth – Not a Reality
SDL, the leading provider of Global Information Management (GIM) solutions, announced today that insufficient collaboration and knowledge sharing is a major challenge for U.S. enterprises striving to grow their brands globally.
According to a survey conducted by SDL, 68 percent of U.S. businesses report that lack of managing multi channel content into multiple languages across the global enterprise represents a key problem.
The SDL survey found that U.S. businesses encounter significant difficulties as they attempt to get their products into global markets quickly. In fact, 50% of respondents cite the simultaneous delivery of content in multiple languages as their biggest task when disseminating product information across multiple markets.
“The fast pace of globalization has compelled organizations to break down traditional departmental silos,” said Chris Boorman, Chief Marketing Officer for SDL International. “It’s imperative that different divisions within companies, as well as offices scattered across the globe, utilize technology to help them share knowledge created in one language, globally ensuring the consistency of content and messaging. This is the only way for an organization to protect its brand integrity as it expands its global footprint.”
The study also concluded that translation and terminology management are a key focus area for U.S. businesses with over 40% of respondents saying that they need to make improvements in this area.
In addition, 40% of those surveyed consider their biggest branding challenge making their content culturally and linguistically relevant to new target markets.
The SDL survey also confirms that U.S. businesses–particularly their marketing departments–are dealing with a diverse set of issues in their quest to manage brand consistency in a wide array of languages.
