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Agencies are leveraging online vehicles – banner ads, Web sites, emails and search initiatives – to wring more value from every campaign, elevate prospects from the Web to the phone through embedded click to call buttons or through dynamically generated phone numbers listed in search engine ads.

Integral to Click Suite is the addition of Dynamic Number Replacement, through which advertisers can use unique telephone numbers that map to keywords and publishers for more granular campaign effectiveness data. Click Suite for Interactive Marketers also includes:

• Click to Call - lets agencies integrate voice into emails, banners, micro sites and other promotional activity for increased engagement and results.
• Call Tracking - enables marketers to provision unique toll-free and local telephone numbers, in real-time, to track phone calls from all media, including online, print, television and radio.
• Dynamic Number Replacement (DNR) - allows advertisers to have unprecedented insight into where leads are being generated. DNR allows marketers to track phone calls down to the keyword and search engine that delivered the call.
• Dynamic Call Routing. With dynamic call routing, calls generated by either click to call or call tracking can be routed based on any number of variables, including location of caller, hours of business operation, ad listing, etc. National brands can distribute leads to local franchises or call centers by geo-targeting where inbound calls are coming from, plus eStara’s find me/follow me capabilities route calls to multiple phone lines to guarantee no lead goes unanswered.
• Automated Outbound Calling - Send branded messages to hundreds of prospects with the click of a button.
• Interactive Content Delivery - Tie online video and interactive campaigns to the phone for a truly unique ad experience.
• Real-Time Reporting and Provisioning - eStara’s WebCare customer service portal provides up to the minute dashboard reporting of campaign results, and allows marketers to change campaigns on the fly, and conduct A/B and multivariate testing of campaigns.

“As marketers are tasked with creating multichannel brand experiences, they will need new ways to capture consumers and produce analytic data to identify which campaigns are generating conversions, online and offline,” said John Federman, CEO, eStara. “Click Suite for Interactive Marketers offers agencies a full set of tools to engage their audiences and demonstrate ROI across online and phone channels.”

Leveraging its experience in building interactive and viral campaigns for such brands as SNCF, McDonald’s, Opel, ESPN College Game Day and Comedy Central, eStara’s Click Suite for Interactive Marketers is available immediately. eStara representatives will be offering demonstrations of the suite’s capabilities at next week’s Ad:Tech Conference in San Francisco at booth #5351.