GlobalFluency Names MarketingCentral Exclusive MRM Partner

"GlobalFluency has earned an outstanding reputation and a high degree of influence in the marketing world which makes them an ideal partner for us, and we anticipate a prosperous and mutually beneficial relationship for all involved," said MarketingCentral President and Co-Founder, Bill McInerny. "We are excited to be granted this exclusive partnership with GlobalFluency and the selection further validates MarketingCentral's value proposition of being easy to use, easy to implement, and easy to afford."

The MarketingCentral system will replace GlobalFluency's existing system, which among other shortcomings does not facilitate collaboration among project team members. "We evaluated a number of different systems," noted GlobalFluency and CMO Council Chief Operating Officer, Don Scott. "In the end it came down to the fact that the MarketingCentral system is streamlined, intuitive and extremely user friendly. The system will be enormously beneficial to our clients and the affinity groups we manage like the CMO Council www.cmocouncil.org and BPM Forum www.bpmforum.org. Once members see MarketingCentral in action, they will likely want to get their own systems installed within their own respective companies."