Citizens Business Bank Integrates First Research into Sales Process

“We are now leveraging First Research to educate our sales force about our customers’ and prospects’ industries, enabling us to create and maintain the lasting relationships that Citizens Business Bank is committed to building in this community,” said Jay Coleman, executive vice president, sales and service division. “First Research encapsulates the knowledge our associates need to better understand our customers, provide personal service, and effectively recommend the products and services that will lead to financial success.”

Recently, the bank has introduced new technologies to maximize the success of their sales process. By incorporating First Research, relationship mangers will quickly and easily gain access to the industry information needed to successfully engage customers and prospects to build long-term business relationships.

“By integrating First Research Industry Intelligence into its established call process, Citizens Business Bank is further empowering its relationship managers to meet and exceed their customers’ expectations for responsiveness, professionalism, and personalized service,” said Bobby Martin, president and co-founder of First Research.

Established more than 30 years ago with the purpose of providing the finest financial products and services with an exceptional dedication to service, Citizens Business Bank is committed to building customer relationships that are based on knowledge and trust. With a legacy of solid customer service and attention to detail, the bank has grown from a single office to the more than $6 billion success that it is today, with a vision to further grow to $8 billion by 2008 and $12 billion by 2012. The bank’s decision to use First Research Industry Intelligence is further evidence of its forward-thinking sales and customer retention strategies.