Breya brings more than 20 years of technology marketing management experience to Business Objects, and has been an important contributor to the success of some of the most well known companies in technology, including BEA Systems and Sun Microsystems. Most recently, Breya served as the senior vice president and chief marketing officer of BEA Systems. In her role there, she was responsible for all aspects of BEA marketing operations worldwide, including launching the company's Think liquid branding campaign, executing on the BEA go-to-market strategy, evolving corporate strategy, and coordinating all elements of an integrated, global marketing program. Prior to BEA, Breya was senior vice president, marketing for the global sales operations, at Sun Microsystems, where she was responsible for generating demand for Sun's products, solutions, and services and for growing Sun's market share worldwide through customized business solutions and integrated field programs.
"Marge is a proven industry executive with a track record of setting business strategy and building the brand value that enable achieving market objectives at successful, global high technology companies," said John Schwarz, CEO of Business Objects. "We look forward to Marge's dynamic leadership as she helps Business Objects continue to widen its lead in the rapidly growing and evolving business intelligence market. Our customers are looking to us to enable them to transform the way they work through the use of intelligent information. Marge will have the responsibility to lead the process of translating this vision into a business reality."
"This is the perfect time to join Business Objects and lead both the global marketing organization and the newly created product line teams," said Marge Breya, chief marketing officer at Business Objects.
"With over 39,000 customers and a clear leadership position in the business intelligence market, we are in a great shape to build on our momentum as we move in to next year. I look forward to working with my colleagues at Business Objects as we continue to set the agenda for the business intelligence market and accelerate our company's growth."
by Document Type
