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"Selling digital content is becoming more complex as the demand and variety of digital content has increased in the past three years," said Paul Hughes, Vice President from the Yankee Group.

"Amdocs' Qpass 6.0 provides the necessary set of tools to help digital content providers, such as service providers and media companies, manage complex digital partner relationships, sell digital content and turn a profit."

Digital content sales continue to increase at a rapid pace. This exponential growth presents a number of challenges for service providers and media companies who have to distribute a greater number of applications to every kind of interactive device and manage an ongoing stream of multi-party partnerships. In addition, service providers and media companies need to ensure they deliver a positive experience to their customers.

The new Qpass 6 solution offers a suite of tools to help increase digital content sales as well as to build loyalty among consumers. The offering also helps service providers and media companies manage hundreds of complex digital partner relationships via a Web-based self-service application.

Qpass 6 allows service providers and media companies to sell any kind of digital content (music, games or movies) over any network (wireless, broadband cable or satellite) on any interactive device (personal computers, mobile phones, set-top boxes, or kiosks). Service providers and media companies also need to ensure that consumers can find and purchase content quickly and easily. The Qpass 6 solution allows consumers the ability to customize their discovery experience across all devices, making it simple to find and buy digital content. Its updated search capabilities and recommendation engine provides instant access to an extensive array of digital content. In addition, Qpass 6 offers the ability for a provider to deliver targeted promotions which will encourage consumers to purchase more content.

"As service providers and media companies strive to stay competitive and grow their digital commerce business, they need a way to manage the complicated world of content distribution and create a superior and intentional customer experience," said Michael Matthews, chief marketing officer of Amdocs. "Amdocs' Qpass 6 is the first complete solution to help service providers and media companies manage, deliver and sell digital content to consumers as well as maximize their profitability through new customizable marketing tools."

The Qpass platform has processed over $1.4 billion in retail consumer sales worldwide and provides access to over 500,000 digital products from over 1,000 content providers. Qpass 6 is available now. For more information or to view the multimedia press release, visit www.amdocs.com/qpass6info