Omniture Delivers Industry’s First Business Optimizations and Self-Service Administration Console with SiteCatalyst® 13

As companies struggle to improve their online businesses through the use of emerging technology, they are challenged to find the means to optimize the effectiveness of such nascent Web site components such as blogs, rich media, social networking and more. To overcome this, Omniture is introducing Web 2.0 business optimizations that package best practices expertise and technology for:

Social Networking – Analyze the value and relevance of user-generated content
Blogs – Measure consumption and influence of this new content medium
Rich Internet Applications (RIA) – Quantify rich media engagement and abandonment
Dynamic Site Search – Provide visitors with self-optimizing search results
Visitor Interaction Profiling – 1:1 targeting with complete user profiles

The Industry’s First Online Business Administration Console

The complexity of today’s online business has made it difficult for administrators to keep pace—especially in highly dynamic environments that operate globally, 24X7, with large numbers of users, Web site brand extensions and high volumes of change requests. To address these needs, SiteCatalyst 13 introduces the new Online Business Administration Console—a graphical, self-service, one-stop configuration and management tool.

Key features of the console include:

• Fast and accurate creation, configuration and management of thousands of report suites which includes pre-configured suite templates tailored for specific industries and site types;
• Management of user access and permissions for individuals, groups and functions by roles and entitlements;
• Support for the deployment and management of multiple currencies and languages;
• Automatic generation of data collection code by application type, including Web pages, wireless devices and RIA; and
• Open access to external provisioning systems through a Web Services API and software developer kit to automate all administrative functionality.

According to GlaxoSmithKline, "The Omniture Administrative Console will enable us to edit settings across the more than 500 report suites we currently manage, reducing the effort required in making changes to each individual suite. The Password Recovery feature will reduce the number of support tickets to our internal help desk by easily allowing users to reset their own Omniture login passwords."

“Not only is the business administration console a powerful tool, it is also an important component in our unified product strategy,” said Brett Error, chief technology officer and executive vice president of products for Omniture. “Going forward it will serve as a single point for administering all Omniture products so we can continue to reduce complexity and ensure accuracy across the organization.”