Unica Ships Affinium NetInsight
Unica® Corporation, provider of Enterprise Marketing Management (EMM) solutions, announced the shipment of Affinium NetInsight, a robust, enterprise-level web analytics solution. The most open and flexible web analytics solution to date, Affinium NetInsight enables cross-channel information integration – giving marketing professionals comprehensive insight into their customers’ buying behavior to improve decision-making and drive more effective customer interactions.
“Organizations remain challenged by Internet channel data and activity that is siloed, incomplete or inflexible, limiting the ability to use that data to better serve customers and make smarter decisions,” said Yuchun Lee, co-founder and CEO, Unica Corporation.
“With the addition of Affinium NetInsight to Unica’s suite of EMM solutions, marketers can now easily integrate web data with offline customer information, and immediately act upon that information with more targeted and effective customer interactions across channels.”
The use of Affinium NetInsight in conjunction with other modules in Unica’s Affinium suite enables marketers to automate precision marketing. Marketers will be able to capture web behavior and seamlessly use that data in conjunction with other cross-channel information to interact more knowledgeably with customers across touch points – improving customer value and bottom-line results.
For example, marketers can seamlessly automate an end-to-end process for capturing web inquiries and delivering enriched, qualified leads to sales people and partner networks; tie offline purchases to search engine marketing to improve measurement and media buying; and automatically deliver personalized email communications, based on a customer’s online behavior, to increase customer conversions. Unica is the only vendor to provide this complete capability for enterprise marketing management, offering the time and cost-saving benefits of web analytics integrated with cross-channel campaign management, an open and extensible data architecture, and J2EE standards.
Key differentiators and benefits of the Affinium NetInsight solution include:
- An open, extensible data architecture facilitates direct integration of web analytics data with other channel and customer data, business intelligence (BI) solutions, and any other ODBC-compliant application without requiring additional APIs or adaptors;
- On premise or on demand options, with the ability to use page tags, log files or any combination of the two, deliver greater flexibility and faster deployment;
- Unique “drag and drop” capability allows business users to create their own reports and improve speed to market;
- Drill-anywhere, trend-anything capabilities across all reports, dashboards and KPIs ensure detailed data, down to specific web visits, is accessible for deeper insight and informed decisions.
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