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Customers needing cash advances until their next payday are not only looking for speed and ease of use but also to know that they are dealing with a reputable company online. As the number of loan requests to My Payday loan grows, we felt it was time to put in place a new customer response team. This both allows us to maintain efficient response times to customers and also means that the underwriting team can process loans quicker as they don't receive as many incoming enquiries. All in all it makes the customer's experience smoother, quicker and easier".

Manning the customer response team are Mork and Mindy from the popular 1970's TV show. When asked about the new role, Mork replied, "Nanoo, Nanoo".

My Payday Loan's reputation for customer service was highlighted by a recent survey which returned a number of compliments for the team and the benefits of payday loans http://www.prweb.com/releases/2006/4/prweb377780.htm. More customer surveys are planned to monitor the success of the new team.

Kirsty Auchincloss adds, "We are continuing to drive the business in the pursuit of customer excellence. In a relatively new industry such as payday lending, the customer experience is almost more paramount than normal as this increases general consumer confidence and means that word of mouth advertising will continue to drive people towards our site. Web hits to Payday loans http://www.mypaydayloan.co.uk ) have continued to increase without any additional advertising spend. This suggests we're definitely doing something right!"

As the My Payday Loan team continues to grow and customers remain happy with the service, a payday loan is still the best alternative to risking high and confusing bank charges when a little extra cash comes in handy.