Ungaretti & Harris Selects LexisNexis Market Intelligence to Enhance Client Development Efforts

Ungaretti & Harris began its search last year for a tool that would serve as a platform for providing current information about the business scope and specific legal needs of its current and prospective clients.

"In our selection process, we sought out a competitive intelligence offering that we felt would add the greatest value to our firm by offering the most expansive company profiles available regarding our current clients, as well as other companies with whom we would like to cultivate relationships," said Nathalie Daum, director of marketing at Ungaretti & Harris. "We decided that LexisNexis Market Intelligence was the most robust product in the marketplace and therefore has the best potential for enhancing our client development efforts."

According to Daum, in addition to its use of LexisNexis Market Intelligence as a research tool for client development activities, Ungaretti & Harris is also integrating the system into its associate training programs. "By equipping our younger attorneys with the skills to gather valuable background information about specific clients and prospective clients, the associates are better prepared to represent Ungaretti & Harris at important meetings," explained Daum.

"Ungaretti & Harris is part of a growing elite group of law firms that are discovering the substantial value and ROI that Market Intelligence offers in an increasingly competitive landscape for legal services," said Mason White, vice president of Market Intelligence at LexisNexis. "The common thread that ties together all of these customers is a focus on applying increased discipline and rational thinking to their market analysis and segmentation strategies, a process Market Intelligence is designed to streamline and simplify."

Market Intelligence is one product within a growing portfolio of LexisNexis client development tools and services designed to help law firms generate more revenues from their existing client base as well as find, win and keep new clients. The product also enhances a firm’s ability to anticipate client needs and provide more proactive client service through automated alerts, which provide e-mail notifications when a specified client or prospect has been sued.