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Marc Ecko Enterprises Expands SPSS Deployment for Brand Performance Analysis

Marc Ecko Enterprises Expands SPSS Deployment for Brand Performance Analysis

SPSS Inc., a provider of predictive analytics software, announced that Marc Ecko Enterprises has purchased additional SPSS predictive analytic technology to help analyze brand performance at a retail level. As Marc Ecko Enterprises has achieved significant success using SPSS to analyze its various apparel brands at a wholesale level, implementing additional SPSS software will enable the global fashion and lifestyle company to gain a new perspective on brand management.

Founded in 1993, Marc Ecko Enterprises evolved from a collection of six T-shirts and a can of spray paint, to a full-scale global fashion and lifestyle company that reported international retail sales of approximately $1.2 billion in 2005. Brand names under Marc Ecko Enterprises include ecko unltd.

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, the world famous rhino brand; Marc Ecko "Cut & Sew," a contemporary menswear line launched Fall 2004; G-Unit(R) clothing and accessories, a joint venture with multi-platinum musician, 50 Cent; Zoo York(R), a line of action sports-inspired clothing and accessories; and Avirex, a recently acquired mid-tier sportswear collection.

Marc Ecko Enterprises has chosen additional SPSS software to analyze brand performance at a retail level, giving the organization a complete view of key business metrics and customer trends.

"SPSS has become critical to all aspects of our company, from the design of our various lines to the way our sales team goes to market," said Mark Faber, Senior Vice President of Business Solutions, Marc Ecko Enterprises. "With SPSS, we're able to identify key growth areas and gain a competitive edge with our customers."

"Fashion retailers need to feel the pulse of tomorrow, while monitoring the successes of today," said SPSS President and CEO Jack Noonan. "SPSS predictive analytics will help Marc Ecko Enterprises obtain valuable new insights on brand performance and project retail trends of the future."

Sixteen of the top 20 retailers worldwide use SPSS software.

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