Hundreds of Grange Insurance associates including territory managers, portfolio managers, and customer management personnel use MicroStrategy to analyze four terabytes of data to identify areas of improvement in product design, customer management, and to recognize cross- and up-sell opportunities. Grange Insurance users also rely on MicroStrategy’s web-based reports to assist them in increasing the profitability of each product, region, and agent.
“MicroStrategy gives us a comprehensive view of our business and enables us to better serve our customers and run our operations more efficiently,” said Tony Simpkins, Data Warehouse Project Manager at Grange Insurance. “Our diverse business generates volumes of data and MicroStrategy provides our associates with analytically-based and actionable insight to make more effective decisions that positively impact our bottom line.”
“We are delighted that Grange Insurance is achieving success with their business intelligence applications and expanding their relationship with MicroStrategy,” said Sanju Bansal, MicroStrategy’s COO. ”MicroStrategy’s sophisticated capabilities, including its user-friendly Web interface, data scalability, and advanced analytics, are well-suited for companies like Grange Insurance that have business intelligence requirements that grow in complexity and size over time.”
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