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RightNow is Only CRM Vendor Included in Research Firm’s Email Marketing Wave
RightNow(R) Technologies announced it was named as a "strong performer" in The Forrester Wave(TM): Email Marketing Service Providers, Forrester Research, Inc., December 22, 2005. RightNow was the only CRM vendor whose email marketing revenue, market presence, and business strategy were considered significant enough to merit inclusion in the report.
The report was based on an extensive evaluation of the top nine email marketing service providers. This evaluation process included an assessment of each vendor’s solution across 75 criteria, conversations with key executives and customer references, solution demonstrations, and a review of supporting documents.
RightNow Marketing(TM) was specifically cited in the report for its "best-of-breed" multi-channel capabilities.
"[RightNow’s] multichannel capabilities are the best in the industry," Shar VanBoskirk, the report’s author, stated in the report. "Its drag-and-drop, multichannel interface is simple, and its dashboard reports provide real-time views of multichannel customer activity."
The report noted that RightNow’s email marketing capabilities are particularly useful for companies using the customer service and sales force automation components of the RightNow CRM™ suite, since all three share a common database.
RightNow Marketing was also recently honored with a SearchCRM.com 2005 Product of the Year award in the "Marketing Automation for SMBs" category (see today’s announcement: RightNow Wins SearchCRM.Com Product of the Year Award in Marketing Automation for SMB Category). It was also the only offering from a full-suite CRM vendor to be included in Jupiter Research’s "E-Mail Marketing Buyer's Guide, 2005" (see October 31, 2005 news release: RightNow Only Full-Suite CRM Vendor on Leading Research Firm’s List of Top Email Service Providers).
"No full-suite CRM vendor—whether on demand or on-premise—is delivering anything that even comes close to the power and flexibility of RightNow Marketing," Mike Myer, vice president of development and CTO at RightNow, said. "For companies seeking to optimize both the quality and the total lifetime business value of their customer relationships, our unified approach to sales, marketing and service is unmatched."
