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In Acquisition, Online CRM Agency Bridge Worldwide Advised by AdMedia Partners
Wunderman, a global relationship marketing agency and part of WPP Group, acquired Bridge Worldwide, a Cincinnati-based relationship marketing agency specializing in Fortune 100 consumer packaged goods and healthcare.
Leveraging the Internet as the hub of many of its programs, Bridge Worldwide’s results-driven creative has built consumer relationships for some of the world’s best known brands, including the CPG leader Procter & Gamble. Bridge Worldwide will have access to the diverse resources of Wunderman’s global network; however, it will operate as an independent unit of Wunderman. Terms of the financial agreement were not disclosed.
“Bridge Worldwide’s depth of online and healthcare experience complements Wunderman’s, and we both share the same philosophies about the power of customer relationships and online dialog,” said Wunderman chairman and CEO Daniel Morel.
Bridge Worldwide, headquartered in Cincinnati, OH, employs more than 120 people and was named as one of the fastest growing companies in the city.
Jay Woffington, president and CEO of Bridge Worldwide said “We are very excited to join WPP and be affiliated with a world-class organization such as Wunderman. This move allows us to tap into the expertise and the global scale of the network while maintaining our entrepreneurial culture and our flexible creative and strategic approach for our clients.”
