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Hertz Selects Tradedoubler to Drive Online Traffic
Hertz Rent-A-Car is set to launch a pan European affiliate marketing program to boost bookings over the Internet, in time for the Christmas travel rush. Hertz will use TradeDoubler's European affiliate network to enhance its online marketing presence across five markets. Through the programme, Hertz will advertise on thousands of quality websites across Europe in order to grow the company's brand appeal to web savvy customers and increase the number of online rentals.
Hertz plans to integrate the TradeDoubler affiliate programme into the company's core marketing strategy, from 1st December.
For the past two years, TradeDoubler has worked with Hertz in Spain to develop and test various online marketing activities at a local level.
Hertz saw positive results with the initiative, resulting in a significant increase in traffic to the local website. Hertz is now looking to find new consumers and raise awareness with online shoppers to develop and expand the company's online business across Europe. Hertz selected TradeDoubler for its industry knowledge and expertise, pan-European reach, and extensive network of over 93,000 active publishers.
"As an increasing number of users are turning to the Internet for their rental needs, Hertz is constantly looking to expand its business online and increase brand awareness over the Web," Lesley Lindberg, Director of Marketing, Hertz Europe. "The decision to partner with TradeDoubler at a pan-European level is a very strategic move for Hertz. Not only can we take advantage of TradeDoubler's extensive network of quality publishers, we will also be able to optimise our return on investment through TradeDoubler's advanced tracking capabilities."
"We are delighted that Hertz has opted to extend its relationship with TradeDoubler as it leverages our unique pan European footprint," said Will Cooper, Chief Marketing Officer at TradeDoubler. "We will be able to provide Hertz with data regarding which sites and which creatives drive the most traffic and generate the most bookings. The ability to provide access to this level of data is one reason why companies are allocating increasing portions of their marketing budgets towards online. We believe we will provide Hertz with one of the most cost efficient online marketing channels which will play an integral part in helping them achieve their targets."
