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PresenterNet Unveils Strategy for Salesforce.com Integration
PresenterNet, provider of online interactive Web presentation services, announced extensive plans for integrating its interactive media technology with Salesforce.com applications.
According to PresenterNet CEO Douglas Wolfgram, the company is responding to its many customers who already use PresenterNet's data capture to populate contact data bases on Salesforce.com. "Our users want direct integration with Salesforce.com, because the information gathered by PresenterNet's Interactor&trade technology is so valuable for ongoing CRM operations," he explained.
InterActors added to onscreen media enable audiences of online presentations to become participants by entering customer-specific responses to presentation material.
"Our customers want a closed-loop system that identifies prospects within Webinar audiences, along with valuable follow-up data," reported Wolfgram. "Our interactive media integrated with new technologies by Salesforce.com will make that a reality."
PresenterNet has been interviewing key customers to develop a functional specification that the company will soon complete. Along with that specification, PresenterNet will publish a detailed application brief describing the Closed Loop Application Environment. Product launch is scheduled for the first quarter of 2006.
"We expect to work with a strong group of beta users," Wolfgram said. "Our customers include people who have strong skills in Web conferencing and online presentation applications. By gaining their insight, we will enable closed loop applications that will become leadership capabilities in this industry."
