An Executive’s Guide to CRM: How to Evaluate CRM Alternatives by Functionality, Architecture, & Analytics

Customer Relationship Management (CRM) solutions are still the most vibrant area of IT investment in 2002. Why? Because if you don’t know who your customers are, and what they care about, you can’t retain them. And without customers, you’re out of business.

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Do you currently have a CRM system?:

If yes, what type is it?:

What type of features do you require:

Sales Automation Customer Service/Support

Marketing Automation Channel/Partner Management

Customizable Integration to other systems

How many people will use this system?:

How would you like users to access the CRM?:

Through web browsers Through company network only

With mobile devices

Please explain why you are seeking a CRM system and any other requirements you have:

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